- Industry Update: Japan’s Functional Health Foods and Cross-Border E-Commerce Enter a Boom Phase Strong Expansion of Japan’s Functional Food Market
- Chiundo Co., Ltd. Signs GMP Consulting Agreement with Lao Pharmaceutical Company
- Japan’s Cross-Border Exports Grow Rapidly as Overseas Markets Show Strong Repeat Demand
- Strong Growth in Functional Health Food Exports: Japanese Brands Accelerate Global Expansion
- Cross-Border E-Commerce: Japan’s Export Momentum Continues to Rise
- Strong Demand for Japanese Goods in China’s E-Commerce Market
E-mail：cud@chiundo.com
Phone：03-6456-1089
TEL：03-6456-1088
Address：Terabayashi Building 401, 1-1, Yokokawa 3-Chome, Sumida-ku, Tokyo, Japan
Strong Demand for Japanese Goods in China’s E-Commerce Market
In August 2025, Stripe released an observation report indicating that demand for Japanese products in China’s cross-border e-commerce market continues to rise. According to estimates from Japan’s Ministry of Economy, Trade and Industry (METI), China’s cross-border e-commerce market size is expected to exceed USD 214 billion by 2025.
The growth of this sector is driven by several factors, including consumer preference for high-quality origins, the strong cost-performance ratio of Japanese goods, and repeat purchases following tourism experiences.
The report also highlighted that China’s consumption patterns are evolving toward live-stream shopping, mobile payment methods (such as Alipay and WeChat Pay), and online-merge-offline (OMO) retail models. For Japanese companies to succeed in the Chinese market, they must adapt to these features and integrate payment solutions with tailored marketing channels.
Chiundo’s Strategic Value
By combining expertise in cross-border e-commerce platform operations, payment solution integration, and trademark licensing resources, Chiundo provides brands with an efficient entry pathway into the Chinese market—especially in the cosmetics and health product sectors, where the company holds a distinct strategic advantage.