Cross-Border E-Commerce: Japan’s Export Momentum Continues to Rise

According to recent data released by Grand View Research, Japan’s cross-border e-commerce market size reached approximately USD 5.329 billion in 2023 and is expected to grow to USD 8.44 billion by 2032, with a compound annual growth rate (CAGR) of 6.9%. At the same time, another report from Grand View Research noted that Japan’s cross-border import e-commerce market (consumers purchasing from overseas) was valued at USD 5.003 billion in 2022, projected to reach USD 5.363 billion in 2023 and expand to USD 8.94 billion by 2030, with a CAGR of 7.5%.

These trends indicate that Japan’s role as an export market is steadily expanding, while its import demand remains equally strong. Cross-border goods—particularly health foods, cosmetics, and daily consumer products—are becoming key drivers of market growth. In recent years, fluctuations in the USD/JPY exchange rate have further stimulated overseas demand for Japanese products, creating unique opportunities for Japanese e-commerce companies and trade service providers focused on export.

The reports also highlighted that Japan’s domestic e-commerce market is nearing saturation, with consumers showing stronger preferences for imported products with differentiated value, such as premium cosmetics and functional health foods. For companies like Chiundo Co., Ltd., with established compliance credentials and international operating experience, this represents a clear advantage.

Chiundo’s Value Proposition

By leveraging its expertise in OEM/ODM collaboration, customs brokerage, cross-border e-commerce platform operations, logistics, and packaging design, Chiundo provides one-stop solutions that help clients effectively access and capitalize on Japan’s rapidly growing cross-border e-commerce market, enabling brands to establish and expand their international presence.