Intellectual Property and Trademark Strategy as the Key to Global Brand Expansion

In today’s globalized landscape, intellectual property (IP) and trademark protection are no longer optional, but core elements of an international branding strategy. Whether in cosmetics, health foods, pharmaceuticals, or medical devices, trademarks and intellectual property rights are not only tied to market access but also directly determine a brand’s long-term value and competitive advantage.

In recent years, with the rise of cross-border e-commerce and overseas purchasing, issues such as counterfeiting and brand infringement have become increasingly prominent. Many companies, lacking proper IP planning in their international expansion, often find themselves in a passive position of “expanding first, defending later.” In some cases, they even face restrictions in new markets due to trademark squatting.

Chiundo Co., Ltd. has proactively completed trademark registrations across Japan, the United States, Mainland China, Hong Kong, India, and Southeast Asia, covering Class 5 (pharmaceuticals and health supplements), Class 10 (medical devices), Class 35 (sales services), and Class 42 (R&D services). The company is also able to provide partners with legal and compliant trademark licensing, helping clients not only avoid brand risks but also strengthen international competitiveness and achieve rapid overseas expansion.

In future market competition, enterprises must elevate intellectual property and trademark management to a strategic priority. Only by taking the lead in compliance and brand protection can companies truly achieve sustainable and stable global growth.