Trademark Licensing as a Catalyst for Global Brand Expansion

In today’s global business environment, trademarks are not only brand identifiers but also core assets for companies entering international markets. With the accelerated flow of cross-border e-commerce, pharmaceuticals, healthcare products, and consumer goods, intellectual property protection has become critical to ensuring sustainable growth.

The Strategic Value of Trademarks

Class 5 (pharmaceuticals and health supplements), Class 10 (medical devices), and Class 35 (business operations and marketing services) are among the most competitive sectors in global markets. Pharmaceuticals and health products are directly tied to consumer safety, medical devices and R&D technologies face strict regulatory oversight, and service-class trademarks act as essential gateways for business partnerships. Without comprehensive trademark strategies, companies risk infringement issues and losing bargaining power in competitive markets.

Reports from The Nikkei and the World Intellectual Property Organization (WIPO) indicate that in the past decade, trademark applications have surged across Asia, with China, Japan, and India ranking among the most active jurisdictions. This intensifying cross-border competition highlights the importance of early trademark planning and effective licensing to ensure smooth international expansion.

Chiundo’s Trademark Licensing Experience

Chiundo Co., Ltd. has long specialized in intellectual property management, completing extensive trademark registrations across multiple jurisdictions. The company has successfully licensed trademarks in Class 5, Class 10, and Class 35, covering pharmaceuticals, medical devices, health foods, e-commerce platforms, and international trade services.

Representative licensing cases include:

BEACON: A highly influential trademark in pharmaceuticals and healthcare, expanded into multiple Asian markets through Chiundo’s international licensing model.

DR BELIEF: Widely recognized in the functional health food and dietary supplement sector, this brand leveraged Chiundo’s licensing partnerships to quickly penetrate both e-commerce platforms and offline drugstore channels.

Shiyan & Wanjing: In the daily goods, food, and cross-border e-commerce sectors, these brands successfully connected with Southeast Asian distributors via Chiundo’s trademark licensing strategies.

ZANDU: A historic herbal brand that expanded into new Southeast Asian markets through cross-border re-licensing facilitated by Chiundo’s distribution resources.

Compliance and International Perspective in Licensing

Chiundo emphasizes strict compliance and international standards in all trademark licensing practices:

Ensuring licensing agreements clearly define territory, category, and duration to prevent future disputes.

Providing IP protection across both cross-border e-commerce and offline markets, guaranteeing legally compliant sales for partners.

Leveraging its implementation experience in Japan, China, India, and Laos to deliver integrated solutions that combine “registration + licensing + market entry.”

Conclusion

Trademark licensing is not only a means of monetizing corporate assets but also a powerful accelerator for brand globalization. With extensive practical experience and an international network, Chiundo helps partners expand across borders in a compliant manner, creating greater opportunities and value for brands worldwide.