Chiundo Partners with U.S. R&D Team and Japanese Factory to Build a New Benchmark in Functional Health Foods

ZSEX · ControlMax Series Officially Launched, Advancing International Collaboration in the Health Supplement Industry

In September 2025, Chiundo Co., Ltd. announced a strategic partnership with a renowned U.S. health supplement R&D team and a GMP-certified factory in Japan, officially launching the ZSEX brand ControlMax series of functional health foods. Positioned around “supporting physical regulation, improving self-control, and maintaining hormonal balance and emotional stability,” the product is designed to offer men a healthier, compliant, and sustainable option through scientifically validated natural plant-based formulations.

An International Collaboration Model: R&D + Manufacturing + Compliance

This project represents a classic case of cross-border collaboration:

The U.S. R&D team provides cutting-edge formulation design and functional validation expertise.

The Japanese GMP-certified factory ensures compliant production, with every process meeting the requirements of Japan’s Ministry of Health, Labour and Welfare as well as international standards.

Chiundo Co., Ltd. acts as the bridge, overseeing project coordination, compliance guidance, trademark and intellectual property management, and cross-border market expansion.

This tripartite collaboration model not only accelerates the product’s time-to-market but also significantly lowers the barriers for overseas brands seeking entry into Japan and broader Asian markets.

Product Highlights: Natural Formulations with Scientific Validation

During its development, the ControlMax series adhered to three key principles: natural, safe, and science-based.

Natural Plant Ingredients: Incorporating carefully sourced plant extracts, optimized through modern scientific methods while rooted in traditional knowledge.

Scientific Validation: The formulations reference global nutritional science and functional food research, with a particular focus on supporting body rhythms, hormonal balance, and mental stability.

Compliance-Oriented Positioning: The product is not marketed as a pharmaceutical but as a functional health food under Japan’s Foods with Function Claims (機能性表示食品) framework, emphasizing lifestyle support rather than disease treatment.

The R&D team conducted three years of scientific studies and validation, collecting feedback from over a thousand users, thereby building a solid foundation in safety assurance and consumer experience.

Market Positioning of ZSEX · ControlMax

In the highly competitive global health food market, the ControlMax series offers distinctive advantages:

Focus on Men’s Health Management: Highlighting improved self-regulation, enhanced daily vitality, and stronger confidence in performance.

Compliant International Identity: Produced in Japan with a GMP-certified facility, ensuring regulatory readiness for multiple international markets.

Brand Story and Cultural Value: Leveraging the ZSEX “Warrior God” brand identity, the series embodies a symbol of modern men’s health, resilience, and confidence.

The series will not only be marketed in Japan but will also expand progressively into China, Southeast Asia, and Western markets, driven by both cross-border e-commerce and offline distribution.

Chiundo’s Role and Value

As the integrator of this project, Chiundo played several crucial roles:

GMP Consulting Services: Facilitating alignment between the U.S. R&D team and the Japanese factory in areas such as site planning, equipment, software systems, and laboratory validation.

Regulatory Compliance Support: Providing consultation on Japanese and target-market regulations to ensure legal market entry for functional foods.

Trademark and IP Management: Securing multi-jurisdictional trademark registrations for the ZSEX and ControlMax brands, protecting brand value globally.

Market Expansion: Leveraging cross-border e-commerce, OEM/ODM expertise, and logistics resources to enable rapid product launches on platforms such as Tmall Global, Lazada, and Shopee.

Looking Ahead: A New Model for International Health Supplement Collaboration

As global consumers increasingly prioritize natural, safe, and scientifically supported functional health foods, demand will continue to grow. Chiundo Co., Ltd. has confirmed its commitment to deepening collaborations with international R&D teams and Japanese factories, advancing more products that combine global competitiveness with regulatory compliance.

The launch of the ZSEX · ControlMax series represents not only a product innovation but also an upgrade in industry models. It demonstrates how cross-border collaboration can seamlessly integrate R&D, manufacturing, compliance, and market access, bridging the gap from laboratory to consumer.

Chiundo believes that this model will serve as a benchmark for the future development of functional health foods, contributing to the advancement of the health industry across Asia and worldwide.