[Tokyo, July 2025]

In recent years, Japanese traditional herbal products (Kampo medicine) have gained remarkable popularity in Hong Kong and Southeast Asian markets, becoming highly sought-after health and wellness products. Benefiting from high-standard production systems, unique formulation technologies, and international brand marketing, Japanese Kampo medicine is steadily gaining a foothold in the Asian market.

Core Advantages of Japanese Kampo Products

1. Strict GMP Standards and Quality Control

Japanese Kampo companies strictly adhere to pharmaceutical-grade GMP standards. From raw material selection to extraction processes and final product testing, every step is subject to high-precision management, ensuring product safety and stability.

Scientific and Modern Integration

Japanese companies combine traditional Kampo theories with modern scientific research, such as low-temperature extraction and nanotechnology, enabling products to deliver their therapeutic effects and better suit modern consumer preferences.

Premium Ingredients and Unique Formulations

Japanese Kampo products often use high-quality natural ingredients, such as Hokkaido ginseng, deer antler glue, reishi mushrooms, and astragalus, combined 

with proprietary formulations to enhance efficacy and competitive differentiation.

Why Are They Popular in Hong Kong and Southeast Asia?

Consumer Health Consciousness

Consumers in Hong Kong and Southeast Asia place great emphasis on health and wellness. They value products that are “natural, safe, and high-quality,” and Japanese Kampo medicine perfectly meets these demands.

Brand Reputation and Cultural Influence

Japanese products are widely recognized for “high quality and strict quality control.” Consumers in Hong Kong and Southeast Asia hold strong trust in “Made in Japan” products.

Growth of Cross-Border E-commerce and Free Trade

With the advancement of free trade agreements between China, Japan, and ASEAN countries, as well as the rise of cross-border e-commerce platforms, Japanese Kampo products have quickly entered regional markets through online channels.

Chiundo’s Strengths and Services

Chiundo Co., Ltd. closely follows these market trends and offers partners

Authentic Japanese Kampo and health product export channels

Cross-border e-commerce logistics and customs clearance services

OEM manufacturing and brand customization

Trademark licensing and market entry support

Through our integrated resources and professional services, we help businesses more effectively bring premium Japanese Kampo brands to Hong Kong and Southeast Asian markets.

Conclusion

As Asian consumers continue to increase their demand for health and wellness products, Japanese Kampo products are poised for broader market growth. Chiundo Co., Ltd. will continue to adhere to the principles of “professionalism, efficiency, and compliance” to help partners share in these market opportunities.

For more information about Japanese Kampo exports and OEM cooperation, please visit our website or contact us directly.